Passover 2021 is a campaign project made for the Israeli non for profit organisation ANIMALS that works to free animals from any industries that exploit them. In this bold yet playful design there's a use of strong typography to call out the important message, and imagery combined with illustration to encourage a discussion and raise questions amongst the young demographic, as well as the older one.
Passover is a Jewish holiday celebrating the freeing of the Jewish people, as told in the bible, from slavery under Pharo's rule. This year ANIMALS are calling the Jewish people to be inspired by that story, and free the animals too, from their traditional Passover dinner table.
An app full of traditional recipes with a vegan twist was created to help people transform their Passover dinner into a vegan feast.